It's easy to consider website themes as just a splash color on top of a finished structure. But there's so much more involved. A theme determines a lot of things on a website, such as how content is displayed, including headings; text, images, and more; how are pages linked within the website; how quickly pages load for users; which content options you can use; and how to use structured data.
All of these items are important parts of a website, and they play a role in SEO. So regardless of whether you're just getting started or if you're interested in changing an existing website, the theme that you pick will affect SEO.
A good theme can make it easier for search engines to understand the content that you create. In short, yes, changing a website's theme generally will affect a website's SEO. Picking a theme for a website is hard, even when it comes to the visual design, at least, for me.
My recommendation would be to try themes out on a test website. In there, add some content from your previous website so that you can easily compare. Of course, if you're just testing, make sure to block indexing of the test website. Now consider how the theme displays your content.
There can be a lot of things to watch out for here. I'd recommend checking out our SEO Starter Guide and looking at the HTML that the theme generates. If HTML is not your cup of tea, find someone who can help you with that. For other aspects, you can also use the Search Console testing tools to check those test pages and to compare them to your current ones.
Since a theme can determine so many things across a website, it's a good idea to take your time to pick one that really works for you and that you can use for the long run. I feel we could make this video hours long to cover all of the variations of themes, but I hope this helps to get you started.
All of these items are important parts of a website, and they play a role in SEO. So regardless of whether you're just getting started or if you're interested in changing an existing website, the theme that you pick will affect SEO.
A good theme can make it easier for search engines to understand the content that you create. In short, yes, changing a website's theme generally will affect a website's SEO. Picking a theme for a website is hard, even when it comes to the visual design, at least, for me.
My recommendation would be to try themes out on a test website. In there, add some content from your previous website so that you can easily compare. Of course, if you're just testing, make sure to block indexing of the test website. Now consider how the theme displays your content.
There can be a lot of things to watch out for here. I'd recommend checking out our SEO Starter Guide and looking at the HTML that the theme generates. If HTML is not your cup of tea, find someone who can help you with that. For other aspects, you can also use the Search Console testing tools to check those test pages and to compare them to your current ones.
Since a theme can determine so many things across a website, it's a good idea to take your time to pick one that really works for you and that you can use for the long run. I feel we could make this video hours long to cover all of the variations of themes, but I hope this helps to get you started.
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