Google Explain: Do URL Structure Changes Affect SEO Perfomance ?

Unfortunately, while this may at first sound like a small change within a website,  it's not that simple for search engines.  In particular, search engines like Google store their index on a per-page basis.  

So if you change the address or the URL of a page,  that page's data has to be forwarded somehow.  Otherwise, it gets lost.  It doesn't matter if you're completely rebuilding a website or if you're just removing a slash from the end of URLs,  these are all essential site moves.  

 

Blog URL Structure
 

We have extensive documentation that I'll link to in the description.  In particular, we recommend first researching the options and the potential effects.  Since these changes take time and have ranking effects,  it's also recommended to consider the timing of when you make the move.  Second, create a list of the old and the new URLs.  

This will help you to track and check the changes afterward.  Then start the migration.  301 redirects all the old URLs to the new ones.  Also, update all internal mentions,  such as links, forms, structure data, site maps,  and the robots.txt file.  

Finally, monitor their migration.  Check all pages for the redirect in Google Search Console's report.  You should see a quick change for the most important pages and then a slower change as our systems reprocess the rest.  

Overall, this can take several months to complete.  Redirects should remain in place for at least one year.  Whew, that's a lot.  Well, these changes are not always easy.  However, with good research, documentation, and preparation,  I'm confident that you can make them work.  


Also Read, Why E-A-T important in SEO


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